The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

In this combination of psychology, sociology, and market analysis, a financial journalist who has written for the New Yorker magazine considers whether individuals or groups are more "rational." He identifies areas where groups appear to win out, and in doing so he ranges over a wide range of human activity. Without straying from his goal, Surowiecki has a knack for finding curious and revealing aspects of common everyday experience that hint at or explain larger laws of behavior. His findings have implications for business as well as other disciplines, and his ultimate advice is to trust the group, or the market.

"The author has a knack for translating the most algebraic of research papers into bright expository prose....Whether Surowiecki's book will prevent another Enron is very much to be doubted, but his worldview is at least less cynical than Victorian notions that humanity, as a group, is a dumb herd." - Sigfrid Fregert (New York Times Book Review, 5/23/04)

"THE WISDOM OF CROWDS is an exuberant, thrilling and irritating book....James Surowiecki is on to something, and ever since reading this book I have not stopped thinking excitedly about what it might be." - Jessica Ann Levy (Times Literary Supplement, 12/24/04)

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2.  The Tipping Point - Malcolm Gladwell +w 3.  The Privilege Of Youth - Dave Pelzer +w 4.  The Wisdom of Crowds - James Surowiecki +w 5.  The Paradox Of Choice - Barry Schwartz +w 6.  Man's Search for Meaning - Viktor E. Frankl +w 7.  The 48 Laws of Power - Robert Greene +w 8.  The War of Art - Steven Pressfield +w 9.  The No Asshole Rule - Robert I. Sutton +w 10.  The Sociopath Next Door - Martha Stout +w

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