Nudge: The Gentle Power of Choice Architecture

Whenever we make a decision that later turns out to have negative results, inevitably we look back and see the obvious strengths of the options we passed over at the time. Wouldn't it be nice to be able to recognize those positive factors before making the decision? That is the concept behind NUDGE, which serves as an insightful introduction to the emerging science of "choice architecture," which employs behavioral data to improve our decision-making process. The key to making more successful choices is to try to identify the unseen risks and benefits beforehand. Having these useful bits of data and wisdom can provide the "nudge" we need to tip the scales towards a more fulfilling choice, and allow us to transform our lives for the better.

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