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From the New York subways to print ads, the Helvetica typeface has made a sans-serif assault on the world since its creation in 1957. This documentary focuses on the ubiquitous font, exploring its impact on graphic design, communications, and even psychology.
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"[F]ascinating....The film's provocative, lively interviews with graphic designers and theorists...assess Helvetica's impact on human life and thought." - New York Times
"[Viewers] are in for an exclamation point of joy from such a well-designed doc." -- Grade: A- - Entertainment Weekly
3 stars out of 5 -- "The critical chronology of post-War typography is slickly done....It's the insight into the politicization of print that proves most fascinating." - Empire
"[W]hat's lovely about Gary Hustwit's documentary is that it not only gets across the passions, absurd and detailed, that shape this world but also sketches a timeline in changing technologies and fashions over a half-century." - Sight and Sound
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| Manufacturer's List Price: $24.99 |
| Run Time: 80 mins. |
| Rank: 2,558 |
| Purchase this item: Amazon.com |
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